Title: Diesel — Office Rebellion
Client: Diesel
Year: 2024
Category: Fashion / Guerrilla Campaign
Role: Creative Direction, Concept, Art Direction
Creative Mentor: Laureano Grisotto
INSIGHT
Modern workspaces are obsessed with productivity, control, and
image, all dressed in beige, silence, and corporate obedience.
But underneath, there’s a generation ready to blow the system open.
IDEA
Office Rebellion is a campaign that turns the office - the very symbol
of corporate suppression - into a space for unapologetic individualism.
Diesel isn't asking you to blend in.
It's asking you to break the system -- from the inside, in style.
Rebellion doesn’t have to scream. It can wear a tie and still bite.
> ACCESS LEVEL OVERRIDDEN
> FASHION FILES DECLASSIFIED
Diesel Infiltrates Offices
Guerrilla-style activations in corporate buildings.
Diesel models dressed as “employees” show up unannounced,
only to gradually reveal punk-inspired Diesel outfits
underneath their tailored suits.
From silent rebellion to full fashion riot.
Evidence of disruption -- leaked one look at a time.
// FILE_001 — SUBJECT: LUCIA / UNCODED
› Status: Visual Leak
› Location: Sector D—7
› Threat Level: Aesthetic Noncompliance
› Quote: “This isn’t rebellion. This is restoration.”
// Aesthetic Threat Level: MEDIUM
/* ID: 0329-B | AGENT: SETH */
› Assigned to: Finance Floor (Level 22)
› Observed removing tie at 08:44
› Unauthorized layer: mesh + steel
› Status: Under Surveillance
// Aesthetic Threat Level: HIGH
:: PROFILE 076-RED / “NOVA”
› Behavioral Flag: Silence / Disruption
› Entered HQ with no ID, left a manifesto.
› Known for: No apologies, no backup.
› Observed speaking only in looks.
// Aesthetic Threat Level: HIGH
== RECORD #404 / USERNAME: _GLITCH
› Communication Style: Visual Interference
› Accessed conference room wearing mesh
› Security attempted contact. Failed.
› Status: Uncontained Confidence
// Aesthetic Threat Level: MEDIUM
#0001-FATAL / CODE NAME: VANTABLACK
› Suspect blends into shadows
› Last seen walking against foot traffic
› Style report: 100% disobedient texture
› Considered: Too sharp to decode
// Aesthetic Threat Level: HIGH
[ EMPLOYEE ARCHIVE: 910–MILO ]
› Reported for excessive style at 09:17
› Risk factor: Silent disruption
› Eyewitnesses say: “Didn’t even blink.”
› Observation: Moves like he owns the glitch
// Aesthetic Threat Level: MEDIUM
> VISUAL LEAK DETECTED
Street-level propaganda disguised as fashion.
Each poster is a protest -- a freeze-frame from the office rebellion.
Surveillance visuals extend the message into the public eye, captured
like glitches in the city.
Captured anomalies disguised as street art.
Posters from the inside -- printed outside the system.
[ POST_001 ] // DRESSCODE_BREAK.EXE
> “OBEY NOTHING. NOT EVEN THE DRESS CODE.”
› Timestamp: 09:42 / Priority: CRITICAL
[ POST_002 ] // VISUAL_ANOMALY.LOG
> “YOU LOOK THE PART. THEY NEVER SEE THE REST.”
› Timestamp: 12:33 / Priority: CRITICAL
[ POST_003 ] // IDENTITY_OVERLAY.PNG
> “DON’T MISTAKE TAILORED FOR TAMED.”
› Timestamp: 04:20 / Priority: CRITICAL
[ POST_004 ] // STYLE_OVERRIDE.REPORT
> “IF YOU’RE GONNA SELL YOUR SOUL FROM 9 TO 5…
AT LEAST LOOK LIKE HELL.”
› Timestamp: 18:22 / Priority: CRITICAL
[ POST_005 ] // ACCESS_GRANTED.SHIFT
> “I LEFT THE BAND. I KEPT THE ATTITUDE.”
› Timestamp: 11:26 / Priority: CRITICAL
[ POST_006 ] // SALARY_COMPROMISED.TXT
> “I’M NOT HERE TO BE LIKED. I’M HERE TO GET PAID.”
› Timestamp: 20:14 / Priority: CRITICAL
> SYSTEM GLITCH LOCATED
They thought it was just a mirror.
It was an access point.
Hidden in plain sight inside corporate buildings,
the Truth Room wasn’t on any floorplan.
No cameras. No guards. No dress code.
Just jackets, neon, and the urge to break character.
Here, suits come off.
You don't try clothes on in here -- you try yourself on.
This isn’t a fitting room.
It’s a glitch.
A space for self-override — right between two elevators
and a promotion you don’t want.
No dress code.
No surveillance.
Just resistance.
// UNAUTHORIZED ACCESS GRANTED
[ RECORD #993-RED.DAT ] // IDENTITY TRACE
Reflection mismatch confirmed.
Attire: non-compliant.
Status: Self-authorized.
[ FILE_TRH2093.LOG ] // VISUAL INTERCEPT
Subject observed mid-transformation.
Mirror integrity compromised.
Unauthorized confidence detected.
[ ENTRY_NODE 01 ] // ACCESS ROUTE INITIATED
Target approached anomaly room.
Dress code: intact.
Mindset: shifting.
[ GATE 3C // AUTH FAIL LOG ]
Subject exposed to rogue visuals.
Detected emotional recalibration.
Risk level: elevated.
> ARCHIVE BREACH INITIATED
The last file they didn't want you to see.
Every poster, every look, every glitch -- redacted, recovered, released.
This isn’t a case study.
It’s classified evidence.
Watch it before they shut it down.
Access was temporary.
Transmission incomplete.
Here’s what we managed to retrieve...
> YOU WEREN’T SUPPOSED TO SEE THIS.
