### MADBAMBAM
*Creative Art Director*
hello@madbambam.com
+52 55 7975 5204
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### ABOUT
Creative Director with a visual core,
strategic mindset,
and cultural soul.
I build ideas that don’t just sell –
they connect, provoke, and activate.
Trained at Miami Ad School, I move across campaigns, identities, and experiences that live inside and beyond the brief.
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### EDUCATION
** Art Direction **
Miami Ad School (2024–2025)
• Integrated campaigns for global brands
(Always, Volvo, LEGO, Diesel, IKEA).
• Focused on concept development, storytelling,
and multi-platform thinking.
** Brand Thinking & Urban Intelligence **
UNIVERSITEIT VAN AMSTERDAM (2017)
• Studied creative systems, urban development
and cultural ecosystems
• Gained perspective on global thinking
and interdisciplinary ideation
** Marketing Minor **
ITESM CCM (2014–2020)
• Built a strong foundation in branding,
strategy, and business insight.
• Explored creative business models across
communication and cultural innovation.
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### PROFESSIONAL EXPERIENCE
** Independent Creative / Art Director **
Mexico & Remote (2019–2024)
• Mantra Hotel Boutique – holistic hospitality brand
(branding, content, merch, design systems)
• House Kicks – cultural project & creative content platform
(social, branding, community)
• Cultural & Wellness Brand – cannabis-related project
(creative strategy, brand voice, visual identity)
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### PROJECT HIGHLIGHTS
Mantra Hotel Boutique
• Full brand identity and strategy,
including editorial design and merch
House Kicks
• Visual identity, brand content
and community activation
Cultural & Wellness Brand
• Strategy, storytelling and
design for a cannabis-based brand
Miami Ad School
• Concept, copy and campaign systems
for Always, Volvo, LEGO, Diesel and IKEA
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### SKILLS
• Conceptual Campaign Development
• Visual Storytelling & Creative Writing
• Cultural Strategy & Brand Positioning
• Art Direction for Print, Digital & Motion
• Content Design for Hospitality & Lifestyle
• Editorial Thinking & Merch Design
• Identity Systems & Design Consistency
• Photography Direction & Creative Production
• Prototyping, Social Media & Trend Hacking
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### SOFTWARE
• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Adobe Premiere
• Adobe After Effects
• Adobe Lightroom
• MidJourney
• Meta Business Suite
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